Insight and Blue Ocean Strategy: How I Opened Up a New Frontier in Floor Scrubber Sales at Agricultural Markets

When I saw the old vegetable markets in the city being torn down and rebuilt one by one, I caught the scent of something different. The times are developing, the country is creating better living conditions for us, and these upgraded agricultural markets were hiding opportunities that could not be ignored.

As public places with huge foot traffic, the newly built agricultural markets generally adopted bright tile flooring. The aesthetics improved, but management challenges followed – especially the water problem in the seafood sections, which not only affected appearance but also posed serious safety hazards. Traditional manual mopping was inefficient and couldn't solve the slippery floor problem in a timely manner. I immediately realized that our Floor Scrubbers were the perfect solution to this pain point.

It proved my judgment was correct. The newly built agricultural markets not only needed floor scrubbers, but because relevant departments would periodically conduct assessments and score the market environment, owning an efficient floor scrubber even became a bonus point for market management. It wasn't just a cleaning tool; it was a weapon to enhance the market's overall image and management standards.

After identifying this opportunity, I sprang into action quickly. Over two months, I visited all the newly built agricultural markets in our region, bringing our products and conducting live demonstrations for customers.

I remember one time, in a newly opened market, the person in charge of the seafood section was troubled by the constant water on the floor. When I started the scrubber and cleaned the water-logged floor to a spotless finish in just a few minutes, I saw the surprise in his eyes. In that moment, I knew I wasn't just selling a machine; I was solving an urgent problem for the customer.

Such scenes repeated themselves over the following weeks. Market management staff praised the cleaning efficiency and convenience of our products. What made me most proud was that we weren't just selling products; we were contributing to improving public health environments.

In the end, over a short three-month period, we successfully sold nearly a hundred floor scrubbers, opening up a completely new market area. Behind this achievement was a keen insight into market trends, a deep understanding of customer needs, and persistent effort.

This experience made me deeply appreciate that successful sales isn't just about pushing a product; it's about discovering those invisible connections between the product and the people and places it serves. When you can provide customers with a solution that truly addresses their pain points, sales become a natural outcome.

Now, whenever I walk into those agricultural markets using our scrubbers and see the clean, tidy floors and orderly operating environment, my heart fills with a sense of accomplishment. This blue ocean market, once unnoticed, has now become an important pillar of our business growth.